golfbrand / our story

golf responsibly. wear sunscreen.

THE REASON WE'RE HERE

golf should be fun

Like a lot of golfers, we spent countless weekends chasing tee times, losing golf balls, and trying not to get roasted by the sun.

The problem was simple. Every time we looked for sun-protective apparel, we had to choose between expensive performance gear or shirts that looked like they belonged on a fishing boat.

We figured there had to be a better option.

So we stopped looking and started building.

Golf Brand was created around one simple belief: sun protection shouldn't look lame.

We're here to make golf apparel that's comfortable, functional, and doesn't take itself too seriously. Something you can wear on the course, at the clubhouse, and everywhere in between.

01 / no one asked, but here's why

a little more than golf apparel.

Golf is about more than what happens between the first tee and the eighteenth green. It's the friendships, the questionable decisions, the rounds you'll never forget, and the ones you'd rather not remember.

But there's something we take seriously: protecting your skin.

Skin cancer has affected people close to us, making our mission personal. That's why we're committed to promoting sun protection and supporting skin cancer research through a portion of our proceeds.

We believe looking good, feeling good, and doing a little good should go hand in hand.

02 / the golfbrand way

good golf is optional, good times are not

Not every round is a personal best. That's kind of the point. We believe golf is about the people, the stories, and the moments in between the shots.

03 / our philosophy